MI worked on a complete website revamp by performing an in-depth test prior to redesign process that took into account all the requirements from the side of the company and also ran over on what would attribute to a successful digital presence from the audience side. This change moved the company’s website a step ahead and it stood up as the primary touch point of the company.
A stipulated period to work on the website had quite an amount of constraints on it. Though MI didn’t have quantity time to invest on the works, MI invested quality time and that is the reason why our biggest challenge of time constraint didn’t seem like one to us.
Design aspects are the first things to reach the visitors. They see the website and that is what pulls them towards it and the topmost challenge is that to keep that design appealing, yet attractive and also meet the requirements.
MI understood that it is important to first know is the need to satisfy it in the first place and as a first step towards building the exclusive website, MI did an in-depth test that first understood what are the needs to be met and successfully laid it off well.
A complete check list was made to not just note down the requirements but to tick it off when it is achieved while re-working the website.
MI launched the redesigned website in the stipulated period that was a complete change in appearance for the website and stood up to the standards. The usability of the website was made better that gave out exceptional results and one of it was reduce in bounce rate by 9.1% and the best part is that it happened within a time period of 2 months.
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